USLV Partners with Valley Preferred Cylcing Center to Promote Good Urologic Health

Charlie Fenstermaker
Chief Operations Officer  

If you’re going to visit the Valley Preferred Cycling Center in Trexlertown this year, you’re in for some memorable moments — not only during the exciting velodrome races themselves … but also when it comes time to take a bathroom break during all the bicycling action.

That’s because Urology Specialists of the Lehigh Valley (USLV) is partnering with Valley Preferred Cycling Center to promote good urologic health to all Cycling Center visitors through a unique, definitely eye-catching advertising campaign placed inside the facility’s men’s and ladies’ restrooms and locker rooms.

The campaign consists of posters placed on the doors of the ladies’ restroom stalls and inside both the men’s stalls and urinals. The ladies’ room posters focus on the issue of incontinence, while the posters in the men’s room focus on several male urologic issues including erectile dysfunction, BPH and problems with urination. Clever bicycling-themed headlines on the posters attract bathroom attendees’ attention and bring a slight touch of levity to these usually embarrassing-to-talk-about conditions.

When the Cycling Center first approached us with the idea, it was one of those rare instances when we knew right away we were a good fit for each other. First off, we both share a common background of promoting health and healthy living. The late Bob Rodale, president of Rodale Press and publisher of Bicycling and Mountain Bike magazines built the track. It was his dream and vision. And today, his family and Rodale Inc. still remain key supporters of it and continue to promote cycling … professional cycling and cycling in general along with its associated health benefits. It’s a commendable not-for-profit organization that is renowned worldwide as the cycling capital of the United States.

Then when we sat down and met with Valley Preferred Cycling Center Executive Director Marty Nothstein. He shared with us how bicyclists are prone to develop urologic issues and that he is often privately asked by bicyclists who use the track about pains and discomfort they develop from riding. But as he admitted to us, he can only offer so much advice or input. “I’m an Olympic champion …not a physician!’ he joked.

We talked more, and it became immediately apparent that a partnership between USLV and Valley Preferred could be beneficial for many, many people … beyond the serious bicyclists that Marty initially mentioned. It was surprising to learn just how many people visit the Cycling Center complex in a year — there are the casual bikers who frequent the track from time to time  … the spectators who attend the races … the general public who use the Cycling Center’s facilities while participating in sports events on the surrounding sports fields. Our messaging was going to reach a lot of people.

So, please check out the wonderful Valley Preferred Cycling Center … learn about the many opportunities available there … and catch a race this summer. And, of course, when you are there … remember to visit the restrooms!